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	<title>mediamachina</title>
	<link>http://mediamachina.boutotcom.com</link>
	<description>beta</description>
	<lastBuildDate>Tue, 23 Feb 2010 04:04:35 +0000</lastBuildDate>
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	<item>
		<title>03 &#124; Business Models Are The Easy Part</title>
		<description>I am media centric and user driven.

Media centric?  By now, we have all observed, learned or at least heard that the Internet is user centric: we have user-centric identity, user-centric design, user-centric media, user-centric Web architecture and user-centric databases management. And of course, when we'll come to hosting communities, we'll look ...</description>
		<link>http://mediamachina.boutotcom.com/2009/11/13/business-models-are-the-easy-part/</link>
			</item>
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		<title>02 &#124; Analysis Of The Context Changes: Ecosystem</title>
		<description>Now we are trying to visualize two factors of the Web that change the traditional-media environment: the speed of two-way communications, and the integration into one ecosystem of all the exchanges that are part of making a mass media.

figure 5: Acceleration of all communications

Observations on figure 5

Once again: this is ...</description>
		<link>http://mediamachina.boutotcom.com/2009/11/05/analysis-of-the-context-changes-ecosystem/</link>
			</item>
	<item>
		<title>01 &#124; Analysis Of The Context Changes: Transition</title>
		<description>So, let’s lay the groundwork as fast as possible with the help of a few diagrams to build a common visual vocabulary from concepts we are all familiar with.
Note: for the sake of speed, I am recycling diagrams from different presentations. Apologies for the inconsistencies. I’ll replace them later with ...</description>
		<link>http://mediamachina.boutotcom.com/2009/10/28/analysis-of-the-context-changes-transition/</link>
			</item>
	<item>
		<title>Why I Am Not Worried About Journalism</title>
		<description>I am not worried about journalism.

If this simple statement hadn't been met recently with so many questions from friends and colleagues, I wouldn't have felt the necessity to explain it here.

So why am I not worried about journalism?

First, because I am a huge news consumer. The consumer of news in ...</description>
		<link>http://mediamachina.boutotcom.com/2009/10/07/why-i-am-not-worried-about-journalism/</link>
			</item>
	<item>
		<title>00 &#124; The Quest for a Business Model on the Web</title>
		<description>"Why don't mass media make any money on the Web?"

The time was 1998 and this question was hanging in my mind with the answer seemingly just out of reach.



I had been looking at the Internet since the early 90s. I was at the time editor-in-chief of a business magazine about ...</description>
		<link>http://mediamachina.boutotcom.com/2009/10/06/the-quest/</link>
			</item>
	<item>
		<title>McLuhan And The Machine</title>
		<description>For the past 30 years I have lived and worked inside the machines generally called mass media. I am a business journalist and editor-in-chief turned Web media and communities consultant. I am a passionate consumer, observer and practitioner of anything media. Since the mid-90s the Web has been a source ...</description>
		<link>http://mediamachina.boutotcom.com/2009/10/06/mcluhan-and-the-machine/</link>
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