WHAT
What is this blog?
media machina is about business models for media on the Web, from patterns I have observed during the past 15 years, in a very condensed form.
Many of these observations have been made by others. This is not about the observation of individual mechanisms, but my own view about which observations are meaningful and how they cooperate to create successful media on the Web.
media machina is intended as a Web publication for media and marketing professionals. That’s why I am presenting these observations in the briefest way possible. If it becomes useful, I will offer more examples and more palatable explanations.
For now, my goal is just to transmit these observations to be evaluated, critiqued, built upon and used as soon as possible.
And yes, it is an open book in progress. Digital and printed versions will ensue.
What do the numbers in some post titles mean?
As explained here, there are two timelines in media machina: 1: the numbered posts retrace the progress of observations leading to business models for news; 2: the other posts are about current news and events related to media machina.
What are the guidelines to participate in this blog?
One main guideline: stay on topic.
And I would add the short version of MetaFilter Guidelines: “Don’t be an ass.”
What are the copyright conditions here?
Everything I write in media machina is free for your personal use under the terms of this creative commons license. For any other use, see How much?
You keep the copyright of everything you write and by posting here, you are agreeing to let me display it on the site.
If and when I am interested in using any part of your contribution for another publication (a book or any other media), I’ll ask you first.
(Agreement inspired by Matthew Haughey‘s one for MetaFilter.)
What does “beta” mean?
It means that I am publishing a draft.
And that my English is not up to par.
As I was still worrying about the need for more editing, my friend Sylvain Carle sent me two links:
Release early, release often.
Given enough eyeballs, all bugs are shallow.
So I am counting on your eyeballs.
Please don’t hesitate to suggest corrections in comments or through email.
Thank you.
