What is this blog?
is about business models for media on the Web, from patterns I have observed during the past 15 years, in a very condensed form. #
Many of these observations have been made by others. This is not about the observation of individual mechanisms, but my own view about which observations are meaningful and how they cooperate to create successful media on the Web. #
media machina is intended as a Web publication for media and marketing professionals. That’s why I am presenting these observations in the briefest way possible. If it becomes useful, I will offer more examples and more palatable explanations. #
For now, my goal is just to transmit these observations to be evaluated, critiqued, built upon and used as soon as possible. #
What are the guidelines to participate in this blog?
I like the short version of MetaFilter
Guidelines: “Don’t be an ass.” #
What are the copyright conditions here?
Everything I write in media machina
is free for your personal use under the terms of this creative commons license
. For any other use, see How much? #
You keep the copyright of everything you write and by posting here, you are agreeing to let me display it on the site.
If and when I am interested in using any part of your contribution for another publication (a book or any other media), I’ll ask you first. #
(Agreement inspired by Matthew Haughey‘s one for MetaFilter.) #
What does “beta” mean?
It means that I am publishing a draft.
And that my English is not up to par.
As I was still worrying about the need for more editing, my friend Sylvain Carle
sent me two links:
Release early, release often
Given enough eyeballs, all bugs are shallow.
So I am counting on your
Please don’t hesitate to suggest corrections in comments or through email.
Thank you. #