We hear a lot about Moore’s Law and the doubling of processing capacity, but storage-density’s growth makes the pace of processor improvements look glacial.
Tracking the astounding pace of digital storage #
figure 23: Memory of exchanges in a traditional media #
- The three rectangles are, from top to bottom: the advertiser (the orange rectangle), the media (the black rectangle), the user (the light blue rectangle)
- The large circles stand for the exchanges between the media and the users, as shown in our analysis (figure 7): specifically, content exchanges (the big black circle), business exchanges (the big red circle).
- The two kinds of small blue circles (solid and dotted lines) represent the memory, if any exists, of these exchanges.
- What content they have used (the solid blue circle overlapping the big black circle)
- What they have paid for (purchases, subscriptions, classifieds) and what ads have interested them (the solid blue circle overlapping the big red circle).
figure 24: Memory of exchanges with users in a Web media #
- By media professionals
- By other users
- By our advertisers and merchants
- Hosting the user’s memories = the media as a “home” for the user
- Hosting recorded relationships = generating trust
What does memory change?
Memory changes the space we have for content
- We were constrained by the format (paper area for print, linear time for electronic media)
Memory changes the space we sell #
- Advertising prices are based on the scarcity of premium space, just as real estate is
- When space is expandable at will, its value tumbles: buying free space doesn’t make sense
Memory changes the value system
- In near infinite space, real estate has less value; data and connections have more value; so relationships (data + connections) have more value
As it happens, Memory changes the space we have for hosting memories (data, connections, relationships) #
- Expandable memory allows us to transform all our exchanges with advertisers, merchant, and readers into relationships.
And obviously, Memory changes the space we are in, because, on the Web . . . #
figure 25: . . . Memory is the medium:
Users and merchants are everywhere on our platform
How do we do business with all of them? #