mediamachina

Note: The five posts entitled “Groundwork” were originally written in 2009. See here. . Be a platform. Join a network. For newspapers, that may mean soliciting the public’s assistance in finishing stories. It may mean recruiting and mobilizing the public to report. It may mean setting them up in business. Jeff Jarvis What Would Google […]

Note: The five posts entitled “Groundwork” were originally written in 2009. See here. . We hear a lot about Moore’s Law and the doubling of processing capacity, but storage-density’s growth makes the pace of processor improvements look glacial. Cory Doctorow Tracking the astounding pace of digital storage figure 23: Memory of exchanges in a traditional […]

Note: The five posts entitled “Groundwork” were originally written in 2009. See here. . TV is unbalanced – if I own a TV station, and you own a television, I can speak to you, but you can’t speak to me. Phones, by contrast, are balanced; if you buy the means of consumption, you automatically own […]

Note: The five posts entitled “Groundwork” were originally written in 2009. See here. . Push models treat people as passive consumers whose needs can be anticipated and shaped by centralized decision-makers. Pull models treat people as networked creators who are uniquely positioned to transform uncertainty from a problem into an opportunity. John Hagel and John […]

Note: The five posts entitled “Groundwork” were originally written in 2009. See here. . The Internet is a place. It is a weird place in which proximity is determined by interest, rather than a space in which interests are kept apart by distances. It is a place in which nearness defeats distance. David Weinberger The […]

Note: The five posts entitled “Groundwork” were originally written in 2009. See here. . The relationship of the customer to the business will likely be redefined, not by social media but by a broader set of tools and new contexts for relationship. Jon Lebkowsky Thinking about the future of online marketing Take a truck made […]