WHY
Why 5 Ws in the navbar and not an “About” as usual?
Because I am a journalist, not an academic, and journalists learn to work according to the 5 Ws. #The fact that this condensed version of media machina can be summed up in a few concepts doesn’t make me a theorist. #
I am just a craftsman who enjoys the tools of his trade and who likes to share his short cuts. #
media machina is just about facts, data and pattern recognition. #
Why now?
Because, with the marvel of blogs and Twitter, I am reading, daily, the masters in my field of media and new business models. I am enjoying their thoughts, their exchanges, their knowledge, their curiosity, their courage. I felt it was time to contribute and share my stuff, as insignificant as it might be. #When I want to know more about any of them I just have to read their books or the past entries of their blog. I believe that trust comes from accumulated memories. Since most of my professional work has been published in French, I am stuffing here a quick and condensed version of my work. #
Basically, I also try to have one of my clients interested in building a proof of concept: a news site built using the observations of media machina. Some of them have implemented parts of it. But a full version of the business model presented here has not been built. Yet. Still working on it. Meanwhile, it’s time to publish my findings. Now it can be built anywhere. #
