mediamachina

Steve Yelvington says it best: The retail revolution is nothing short of an arms race to accumulate as much information about individual customers as possible. Local media companies can be major winners in the revolution by developing delightful products that help merchants to capture and leverage customer data. If they fail to act, however, they […]

The four parameters of the Welcome System (Proximity, Origin, Equality, Memory) apply everywhere on the Internet. They have consequences for every kind of platform. Any business on the Web can use features from the Welcome System. And most do, a little here, a little there, without necessarily thinking about it that way: we can recognize, […]

Update: Please note that, following a few questions, a precision has been added: the word “marketplace” has been replaced with “peer to peer marketplace”. Media is the connective tissue of society. Clay Shirky Cognitive Surplus An alternative business model for news is not a mystery. I have been looking for it for fifteen years and […]

I tried to say things that were true, useful, elegant and memorable. Jay Rosen Summary The original objective was to research why traditional media haven’t found obvious revenue models on the Web. The relationship with readers seemed to be different on the Web, but how? When analyzing how other successful businesses on the Web do […]

Of course I am pitching this project to news media publishers, so if you are interested feel free to contact me at any time: bruno (at) boutotcom.com. I am also pitching it to the explorers of the Internet who have recently inspired me. The Internet is the ideal tool for studying the Internet. I live […]

Note: The five posts entitled “Groundwork” were originally written in 2009. See here. . Be a platform. Join a network. For newspapers, that may mean soliciting the public’s assistance in finishing stories. It may mean recruiting and mobilizing the public to report. It may mean setting them up in business. Jeff Jarvis What Would Google […]

Note: The five posts entitled “Groundwork” were originally written in 2009. See here. . We hear a lot about Moore’s Law and the doubling of processing capacity, but storage-density’s growth makes the pace of processor improvements look glacial. Cory Doctorow Tracking the astounding pace of digital storage figure 23: Memory of exchanges in a traditional […]

Note: The five posts entitled “Groundwork” were originally written in 2009. See here. . TV is unbalanced – if I own a TV station, and you own a television, I can speak to you, but you can’t speak to me. Phones, by contrast, are balanced; if you buy the means of consumption, you automatically own […]

Note: The five posts entitled “Groundwork” were originally written in 2009. See here. . Push models treat people as passive consumers whose needs can be anticipated and shaped by centralized decision-makers. Pull models treat people as networked creators who are uniquely positioned to transform uncertainty from a problem into an opportunity. John Hagel and John […]

Note: The five posts entitled “Groundwork” were originally written in 2009. See here. . The Internet is a place. It is a weird place in which proximity is determined by interest, rather than a space in which interests are kept apart by distances. It is a place in which nearness defeats distance. David Weinberger The […]