Archive for the 'Editorial' Category

Pitching the Welcome Project to Jarvis, Rosen, Shirky & Co.

Tuesday, February 7th, 2012

Of course I am pitching this project to news media publishers, so if you are interested feel free to contact me at any time: bruno (at) I am also pitching it to the explorers of the Internet who have recently inspired me. The Internet is the ideal tool for studying the Internet. I live […]

06 | I Leap, and You Can Jump too

Sunday, October 30th, 2011

For the few next weeks, I am taking a break from trying to launch a local Web news media created according to the observations that are the topic of this work. I was asked so many times, “Is there a media that already does this?”, that I first wanted to launch a proof of concept. […]

05 | Introduction to the Welcome Model

Monday, March 8th, 2010

The Web is a little like water: in the same way that you have to be in the water to learn to swim, everything on the Web has to be experienced to be understood. So I can’t stress enough that I have been able to observe and describe the Welcome Model because I have first […]

Why I Am Not Worried About Journalism

Wednesday, October 7th, 2009

I am not worried about journalism. If this simple statement hadn’t been met recently with so many questions from friends and colleagues, I wouldn’t have felt the necessity to explain it here. So why am I not worried about journalism? First, because I am a huge news consumer. The consumer of news in me lives […]

00 | The Quest for a Business Model on the Web

Tuesday, October 6th, 2009

“Why don’t mass media make any money on the Web?” The time was 1998 and this question was hanging in my mind with the answer seemingly just out of reach. I had been looking at the Internet since the early 90s. I was at the time editor-in-chief of a business magazine about mass media, advertising […]

McLuhan And The Machine

Tuesday, October 6th, 2009

For the past 30 years I have lived and worked inside the machines generally called mass media. I am a business journalist and editor-in-chief turned Web media and communities consultant. I am a passionate consumer, observer and practitioner of anything media. Since the mid-90s the Web has been a source of wonder and marvels, personally […]