Why local newsmedia should host a marketplace
February 6th, 2015 by bruno boutotSteve Yelvington says it best: #
The retail revolution is nothing short of an arms race to accumulate as much information about individual customers as possible. Local media companies can be major winners in the revolution by developing delightful products that help merchants to capture and leverage customer data. If they fail to act, however, they will be marginalized as advertisers move to interactive marketing. ##
