mediamachina

Of course I am pitching this project to news media publishers, so if you are interested feel free to contact me at any time: bruno (at) boutotcom.com. I am also pitching it to the explorers of the Internet who have recently inspired me. The Internet is the ideal tool for studying the Internet. I live […]

For the few next weeks, I am taking a break from trying to launch a local Web news media created according to the observations that are the topic of this work. I was asked so many times, “Is there a media that already does this?”, that I first wanted to launch a proof of concept. […]

The Web is a little like water: in the same way that you have to be in the water to learn to swim, everything on the Web has to be experienced to be understood. So I can’t stress enough that I have been able to observe and describe the Welcome Model because I have first […]

I am not worried about journalism. If this simple statement hadn’t been met recently with so many questions from friends and colleagues, I wouldn’t have felt the necessity to explain it here. So why am I not worried about journalism? First, because I am a huge news consumer. The consumer of news in me lives […]

“Why don’t mass media make any money on the Web?” The time was 1998 and this question was hanging in my mind with the answer seemingly just out of reach. I had been looking at the Internet since the early 90s. I was at the time editor-in-chief of a business magazine about mass media, advertising […]

For the past 30 years I have lived and worked inside the machines generally called mass media. I am a business journalist and editor-in-chief turned Web media and communities consultant. I am a passionate consumer, observer and practitioner of anything media. Since the mid-90s the Web has been a source of wonder and marvels, personally […]