09 | Groundwork | Four Observations: Origin

December 28th, 2011 by bruno boutot
Push models treat people as passive consumers whose needs can be anticipated and shaped by centralized decision-makers.
Pull models treat people as networked creators who are uniquely positioned to transform uncertainty from a problem into an opportunity.
John Hagel and John Seely Brown
From Push to Pull (pdf) #

New-Slide17 #

figure 17: Sending printed media to consumers #


figure 18: Sending electronic media to consumers #

New-Slide19 #

figure 19: Users going to a Web media #

What origin changes?

A media is not a product anymore, it’s a place. #


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